5 Print Materials to Increase Sales​

Are you hoping to raise your sales? Digital media makes it seem so easy to increase your reach. However, it is also very easy to get overwhelmed with various platforms, which makes it harder to reach your target audience. Many business owners tend to neglect print marketing because they think it is expensive and not effective. However, reality is very different.​


Prices for print ads have gotten significantly cheaper, and they work very well for specific demographics. If done correctly, they can certainly increase sales and generate a pleasant ROI. The more important thing is, your print materials do a lot when it comes to increasing the credibility of your business. Consumers might be very cautious about buying expensive items from unknown online shops, but if they see printed sales literature accompanied with company headers, address and contacts, it is easier to believe that the business is “authentic.” Here are five print materials that can help boost your business and strengthen your brand awareness:


Banners are the perfect outdoor ads for local businesses. Place them on busy intersections, along popular road routes or your storefront walls and windows. About 85 percent of your customers live within a five-mile radius of your business. This means that the chances of them viewing your printed banners are very high. The key is to make something that will pique their interest and make them stop to take a look at what you are trying to say.

Business Cards
If you haven’t put much thought into your business cards, you are losing a great marketing tool. Giving business cards to your clients boosts your brand image by at least 200 percent. You can also give your old school business cards a twist to make them more memorable. Turn them into a bookmark, event ticket or discount coupons.

Product Catalogs
Why are there still billions of catalogs mailed each year? Simple—because they still work. In fact, they can be considered one of the key drivers of sales. In a recent survey by a global consulting firm, it was revealed that 86 percent of women aged 18-30 said they bought an item after seeing it in catalogs. Catalogs are the first stop in the buying train which prompts customers to visit online and physical shops.

Postcards area flexible yet inexpensive marketing tool. They can be used to introduce new products, generate leads, cultivate your client base or advertise special offers or events. They are also very easy to distribute and are less offensive. You can even produce a series of cards throughout the year to strengthen your brand awareness.

Flyers and Brochures
Make informative brochures that your customers would choose to keep and read at their leisure. Put them on your counters and tables. You can also look for other distribution channels such as hotels or public transport hubs.

Marketing is not just about using one medium. Integrating digital media to your print ads is a very effective way to generate more traffic to your website. The most basic example is putting the URL of your website, your social media handles, or QR codes on your print materials.

Corporate Graphics and Printing
Corporate Graphics & Printing, Inc. takes marketing beyond print to help you grow your business. If you are looking for an excellent Calabasas printer, Ventura County printer, or printer local to where you are, visit Corporate Graphics & Printing.As a leader in corporate printing and graphic design project management in California, our expertise will serve you well.